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Nesika AI Blog

Insights on Retail Intelligence, AI-Driven Analytics, and Pricing Strategy.

Closing the Barcode Gap: AI-First Price Comparison in a SKU-Explosion World
SKU counts have doubled, and 80% of new items launch without standard barcodes. Discover why AI-driven matching changes competitive pricing.
Promo Depth, Elasticity & The Margin Tug-of-War: What 2.1M Price Observations Reveal
Discount retailers widened average promo depth. We unpack three behavioral patterns and show how AI promo tracking can pre-empt margin leaks.
Private-Label vs National Brands: Price Parity in the Age of Comparable Matches
Private-label share hit 38%. Comparable matching shows private-label now at average –22% price delta vs brand nationals. How should brands and retailers react?
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